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FUNDRAISING POLICY

This policy was approved by the board on 2021-02-09

Privacy policy Allmänt om Help to Help och 90-konto (sv)  Cookie policy  FAQ

Last updated: Sep 12th 2019

1. INTRODUCTION

This document is to be considered as a guideline for how “Insamlingsstiftelsen Help to Help“ (hereafter referred to as Help to Help) manages the organisation’s fundraising operations. The aim of this policy is to ensure an internal alignment and understanding for the routines involved in the fundraising process and to provide transparent information towards our donors and stakeholders. 
Fundraising activities are primarily carried out to raise unrestricted funds. Restricted funding can be accepted if it is in line with strategic priorities or if it is offsetting unrestricted funding already dedicated for activities. 
Help to Help has a 90-account and is working according to guidelines from the Swedish Fundraising Control. They review and verify that donations are used for the purpose stated and that administrative and fundraising costs do not exceed 25 percent of the funds raised. Furthermore, Help to Help is controlled by “Länsstyrelsen in Stockholm” (Stockholm County Administrative Board). Help to Help follows the rules and regulations set by Stockholm County Administrative Board and the Swedish Fundraising Control which can be found here and here.

2. Principles of Fundraising

Help to Help’s fundraising is organised and executed with respect for the donor, with regards to legal demands as well as other binding requirements. It must be carried out ethically, honestly and transparently. The Help to Help Privacy Policy is highly relevant for fundraising activities and is always respected. We protect the integrity of the donor and do not disclose information to third parties without consent.
  • Help to Help’s communication shall be reliable and clearly specify for which purposes the funds raised will be used.
  • Fundraising shall always be made through the 90-account. 
  • We accommodate relevant and reasonable requests from donors in a timely and respectful manner e.g. providing updates or reports from students or project they support.
  • Donors shall be reassured that the funds donated will be used for the purpose it was raised. The donors shall be contacted in case Help to Help would like to change the purpose or use of the funds. We try, when possible, to meet donor requests on donations for specific causes. If possible, the donation is used accordingly. If not possible we present options in line with our strategy to the donor. If we cannot agree on the cause the donation is rejected.
  • We acknowledge, show appreciation for and build relations with our donors.
  • Help to Help shall respect a donor’s request to be anonymous. The name of the donor shall never be published without consent. We respect if a donor does not wish to be contacted. We shall not share the name and contact details to our donors with other organizations and companies without consent.
  • Our donors shall be able to find the names of Help to Help’s elected board members and management. 
  • Our donors shall be able to easily access our latest annual reports and audited financial statements.
  • Our donors shall be able to expect a professional and courteous service and treatment from Help to Help’s representatives and shall never be put under pressure.
  • Our donors shall be able to find the names of HeData about our donors is stored in a database without external access and it is protected with a separate login that only staff members and designated persons have access to.lp to Help’s elected board members and management. 
  • We are open to new fundraising methods that fulfil the above criteria and the principles of this document. This could include but is not limited to third party solutions such as new payment solutions or tools for fundraising campaigns, but also methods developed internally.
  • We do not actively fundraise towards minors under the age of 18, nor to those actively stating they do not wish to be contacted for fundraising purposes. Neither do, Help to Help engage people who are under the age of 18 in the fundraising process.
  • Help to Help has documented guidelines for how the content in our fundraising activities is treated (image, text and video). Our Communication Policy states how we assure that people who are part of our marketing material, are treated and have given their consent.
  • Help to Help will accept donations for research, informational and educational activities only when the content is to be determined by Help to Help or an independent group assigned by Help to Help.

3. Fundraising Channels

We fundraise in channels relevant for the purpose and seek to optimise and systematically measure the return on investment. We aim to meet and respond to the donor, as much as possible, in his/her respective choice of channel, e.g. telephone, e-mail, traditional letters, SMS and/or Social media, webpage, etc.

4. Donors

4.1. Private Donors
Private individuals can support us in different ways, we continuously seek to find relevant offers to meet donor interests and be relevant when they make their choice for a donation cause. 
4.1.1. Monthly Donors  are private individuals that have signed up for regular monthly donations. The donation is transferred via autogiro or a recurring credit card payment. Monthly Donors always have an opportunity to change or quit their engagement in Help to Help.

4.1.2. Sporadic Donors are private individuals that donate on a regular or a non-regular basis and without any agreement on continuing doing so. Sporadic donors use the payment channel of their choice, e.g. Swish, BG, SMS, bank transfer, dividends, wills, fundraisers via for example Facebook or Better now, etc.

4.1.3. Major Donors are private individual donors that donate more than 100 TSEK in one year. These can be either pledge donors, sporadic or specified in written donation agreements.

4.1.4.  If donors do not wish to get information or communication from Help to Help it shall be respected.
4.2. Corporate and Organisational Donors
According to our “Principles for Fundraising” (2), we accept donations from companies, organisations, governmental institutions, philanthrope/private major donors and foundations to fund our work. Companies and organisations can support us in two ways:
Monthly Donors  are private individuals that have signed up for regular monthly donations. The donation is transferred via autogiro or a recurring credit card payment. Monthly Donors always have an opportunity to change or quit their engagement in Help to Help.

4.2.1. Corporate or Organisational Supporters
Corporate or Organisational Supporters are corporates and organisations that support Help to Help  financially without agreements. Donations coming from this segment are generally one-off unrestricted funds.

4.2.2. Corporate or Organisational Partnerships

Corporate or Organisational Partnerships are defined cooperations in written agreements that include a commitment to support the Help to Help vision and mission, generate funds and/or supporting services.
Besides raising funds, a Corporate or Organisational Partnership also aims to increase knowledge about and promote actions to ensure that more people can access higher education and increased chances for employment. Funding Partnerships is also an avenue to reach new and broader targets groups with information about Help to Help’s work. All joint communication with donors, use of Help to Help’s logo as well as the size of the donation are always regulated in written agreements. 

All Corporate or Organisational Partnership agreements clearly states that Help to Help will always reserve the right to critically review and criticise our partners and that we have the right to decline any partnership proposal or terminate any active partnership, if we conclude that the partner through its actions do not live up to the commitment to support the Help to Help’s vision and mission. Final decision to reject or terminate a partnership lies with the Managing Director. 

We distinguish between two types of Corporate or Organisational Partnerships: “Fundraising Partnerships” and “Pro-bono Partnerships”. 
4.2.2.1. Fundraising Partnerships
We refer to Fundraising Partnerships when a Company or an Organisation have agreed to support us financially on a long-term basis or within the scope of one of our campaigns. We seek Fundraising Partnerships based on the below criteria and consult with regional and program managers for relevant input to develop funding opportunities: 
  • Shared values and support of Help to Help’s vision and mission 
  • Our ability to deliver 
  • Relevant CSR strategies
  • Brand fit 
  • Communications and target group reach 
  • Long-term stability
Before signing a partnership, a more detailed vetting will be done by the Managing Director. The Managing Director has the right to make decisions and sign partnership agreements. However, in case of any doubts as to whether the partnership will or will not benefit the organisation, the proposed partnership shall be presented to the Board who will make the final decision.
4.2.2.2. Pro-bono Partnerships
Pro-bono donations that offset costs are called Pro-bono Partnerships.
4.3. Rejection of Donations
Help to Help reserves the right to reject donations from donors who do not share Help to Helps’ core values, ethical policy or who in other ways may damage the organisation. It may include donations from political and religious organisations.

Help to Help does not accept donations from organisations or companies:
  • whose business is related to alcohol, tobacco or other drugs, pornography or weapon. 
  • whose business has an evident negative effect on the environment or violates human rights.
  • who are involved in corruption, unethical, exploiting or any criminal activity. 

5. Repayment of donations

Help to Help can repay donations at the donor’s request, provided that there is reasonable proof clearly showing; that the donation was made to the wrong account; or that the donor was not aware of his/her actions; or if we cannot meet the donor requests in terms of delivery.

A request for repayment must be made within three months unless there is a formal agreement stating otherwise. Repayment shall be made promptly.

6. Wills and disputes

The testator's last will expressed should as far as possible always be followed. If the will is contested, we consult a lawyer to sort out the legal aspects. Each dispute is managed separately.

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